Brand development for Fine Viking, a Nordic men’s grooming startup offering epic organic beard & skin care products that are healthier for both the body and the planet.

To highlight the rugged-yet-refined masculinity of the company I focused heavily on natural textures to complement the natural ingredients, photographing products in an ancient forested Swedish nature reserve. The social media strategy tied into this aesthetic by using Scandinavian proverbs and snippets of Norse sagas overlaid on photographs I took of Viking runestones and rugged building materials weathered by centuries of nature and man.

Project included a complete branding package, modifying a basic 3rd theme template into a professional website, product photography, web content, and branded social media pages.

  • Icon / Avatar
  • Brandmark lockup
  • One color brandmark

  • Market Research
    • Game Plan
    • Brand Avatar #1
    • Brand Avatar #2
  • Naming
    • Brand Name
    • Domain
    • Social Media Availability
    • Legal Compliance
  • Brand Voice
    • Brand Pillars
    • Brand Positioning
    • Tagline / Strap-line
    • Brand Statement
  • Brand Visuals
    • Brand Colors
    • Typography
    • Graphic Style
    • Patterns
    • Image Strategy

  • Setup
  • Limited site design (within 3rd party template)
  • Front page layout (within 3rd party template)
  • About page content
  • Contact pages
  • Legal compliance
  • SEO

  • Backend eCommerce tools & settings
  • Return Logistics
  • Shipping Logistics
  • Shipping info page
  • Returns Policy & page
  • Legal compliance
  • 3rd party integrations
  • SSL
  • SEO

  • Products sourced
  • Product page content
  • Product images
  • Legal compliance
  • 3rd party integrations
  • SEO

  • Strategy
    • Research
    • Voice & Visuals guide
    • Platform tactics (per platform)
    • Content calendar
  • Channel Management
    • Profile setup for Instagram
      • Branded username
      • About
      • Avatar
      • Foundation content
    • Username secured across future platforms
  • Content Creation
    • Branded images (2 months)
    • Post content (2 months)

Please note: This project used a modified 3rd party stock template website theme and a mix of both 3rd party stock photography as well as my own original photography to create a cohesive website product as per the needs of the project. No claim of creation or ownership is made to these 3rd party elements, nor is any infringement on the rights of their sources intended. Please view this project as a holistic design package of taking a brand from product to complete online presence within a limited timeframe and budget. Thank you.