Brand development for my own family travel blog geekBOLD.com, a personal project built to help stay connected with family and friends as we explored the world as an expat family.

Project included a complete branding package, company website with both eCommerce and product packages, branded social media pages, and product creation.

  • Icon / Avatar
  • Wordmark
  • Brandmark lockup
  • One color brandmark

  • Market Research
    • Game Plan
    • Brand Avatar #1
    • Brand Avatar #2
    • Brand Avatar #3
  • Naming
    • Brand Name
    • Domain
    • Social Media Availability
    • Legal Compliance
  • Brand Voice
    • Brand Pillars
    • Brand Positioning
    • Tagline / Strap-line
    • Brand Statement
  • Brand Visuals
    • Brand Colors
    • Typography
    • Graphic Style
    • Patterns
    • Image Strategy

  • Setup
  • Site design
  • Front page layout
  • About page content
  • Contact pages
  • Legal compliance
  • SEO

  • Website integration
  • Backend eCommerce tools & settings
  • Return Logistics
  • Shipping Logistics
  • Shipping info page
  • Returns Policy & page
  • Product page design
  • Legal compliance
  • 3rd party integrations
  • SSL
  • SEO

  • Products sourced
  • Product page content
  • Product images
  • Legal compliance
  • 3rd party integrations
  • SEO

  • Designs created
  • Products created
  • Product page content
  • Product images
  • Legal compliance
  • 3rd party integrations
  • SEO
  • Strategy
    • Research
    • Voice & Visuals guide
    • Platform tactics (per platform)
    • Content calendar
  • Channel Management
    • Profile setup for Instagram
      • Branded username
      • About
      • Avatar
      • Foundation content
  • Content Creation
    • Branded images (3 months)
    • Post content (3 months)
    • Blog content & images