Brand development project for KawaiiSource.com, an online shop offering cute stuff for kawaii people interested in J-Pop & K-Pop fashions & accessories.

Excitingly, although KawaiiSource.com was seeing fantastic initial reaction to my work, I was brought in to help re-evaluate it’s target brand position and ideal customers. I’m currently working to pivot the company branding as it metamorphs into it’s new form, a separate project to be announced soon.

Project included a complete branding package, modifying a basic 3rd theme template into a professional website, product sourcing, page content, branded social media pages & content, and product creation.

  • Icon / Avatar
  • Wordmark
  • Brandmark squared lockup
  • Brandmark wide lockup
  • One color brandmark

  • Market Research
    • Game Plan
    • Brand Avatar #1
    • Brand Avatar #2
    • Brand Avatar #3
  • Brand Voice
    • Brand Pillars
    • Brand Positioning
    • Tagline / Strap-line
    • Brand Statement
  • Brand Visuals
    • Brand Colors
    • Typography
    • Graphic Style
    • Patterns
    • Image Strategy

  • Setup
  • Limited site design (within 3rd party template)
  • Front page layout (within 3rd party template)
  • About page content
  • Contact pages
  • Legal compliance
  • SEO

  • Website integration
  • Backend eCommerce tools & settings
  • Return Logistics
  • Shipping Logistics
  • Shipping info page
  • Returns Policy & page
  • Product page design
  • Legal compliance
  • 3rd party integrations
  • SSL
  • SEO

  • Products sourced
  • Product page content
  • Product images
  • Legal compliance
  • 3rd party integrations
  • SEO

  • Designs created
  • Products created
  • Product page content
  • Product images
  • Legal compliance
  • 3rd party integrations
  • SEO
  • Strategy
    • Research
    • Voice & Visuals guide
    • Platform tactics (per platform)
    • Content calendar
  • Channel Management
    • Profile setup for Facebook
      • Branded username
      • About
      • Avatar
      • Foundation content
    • Profile setup for Instagram
      • Branded username
      • About
      • Avatar
      • Foundation content
  • Content Creation
    • Branded images (4 months)
    • Post content (4 months)

Please note: This project used a modified 3rd party stock template website theme and manufacturer product photography to create a cohesive website product as per the needs of the project. No claim of creation or ownership is made to these 3rd party elements, nor is any infringement on the rights of their sources intended. Please view this project as a holistic design package of taking a brand from product to complete online presence within a set timeframe and budget. Thank you.